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Reactivation of Frubiase® SPORT through an innovative digital campaign
For the first time, a STADA Brand developed and evaluated commercials in collaboration with over 30 content creators to create sports customer-centric communication that conveys the essence of Frubiase "Be your best self".
With the help of the platform www.spotrocker.de small, independent creators had the opportunity to develop their own spots based on a briefing and take part in the competition. The uploaded spots were then evaluated on SpotRocker and the seven best spots received a winner's prize at the end of the competition.
“We are pleased that our new approach will enable us to address our target groups from a wide range of sports in a cost-efficient and humorous and inspiring way,” explains Janis Breuer, Junior Manager Content Marketing.
The three best spots in the competition were used and broadcast as part of Frubiase's digital campaign.
With this innovative approach, the Brand is taking the first step towards getting the Frubiase Sport brand off the ground to become a meaningful sports brand in the pharmaceutical sector.
“In the end, we received over 30 videos, of which we will use about a dozen for a wide variety of measures. That's a lot of different spots for a relatively small brand in the STADA universe,” says Georg Mahler, Brand Manager Pain & Sleep and VMS.
Here you can find 3 of the submitted and selected videos:
